Flexibility key to success for restaurant operators in 2010
23 February 2010
The ability to adapt to changing consumer trends, combined with
flexibility on operational issues and acquisition targets, will
prove crucial factors in the success of the majority of restaurant
operators over the next 12 months, according to Christie + Co, the
specialist property agent and advisor.
Whilst the economic climate remains uncertain, operators are
being continually faced with new challenges whether it is their
offers, discounting, opening times or growth strategies. Added to
this is the constant need to adapt to consumers’ changing
perception of value and the increasing strategic way in which they
plan on where to eat that day or week.
Operators are also being forced to show flexibility with their
expansion plans, in terms of location, investment and lease
Simon Chaplin, Director at Christie + Co, said: “Trends
that were established over the last 10 years are no longer
prevalent, consumers are making trade-offs in their eating out
decisions and operators will need to be as alert and as flexible as
possible to match these constant switches in need and
“The downturn has also pushed operators, especially those
that are established, into reassessing their expansion plans. Some
are taking a long-term view by investing in acquiring
under-developed sites in key locations, whilst others are looking
at closed pub and bar sites as new opening opportunities.
“Landlords are also showing flexibility by offering
lengthy rent-free periods, monthly rental terms and assisting with
For further information on this press release, please contact: Mark
Wingett at Christie + Co. Tel: 020 7227 0794.